Vino Label Series

Dealul Mare winery produces superior quality wines but their labels looked like generic supermarket products. Their export range — targeting German and Austrian markets — was especially disadvantaged vs. French and Italian wines.

We chose Conqueror texture 120g paper — luxuriously tactile, with excellent moisture resistance. A typographic system combining a classic Viennese serif with a condensed grotesque. Each varietal receives a distinct accent color derived from its sensory profile. Blind embossing across the label surface creates a wallpaper-like texture that feels premium.

“Prima comandă din Germania a venit la 3 săptămâni după lansarea noilor etichete. Distribuitorul a spus că 'în sfârșit arătăm ca un producător serios'. Amba Design a transformat percepția brandului nostru pe piețele de export.”